Competitive, accurate, caring, powerful, playful

What Audra stands for…

Vision

At Audra we are striving to become the peoples’ choice for Internet connectivity and security

Our 2-in-1 router and firewall devices make managing Internet security and usage for homes, as well as small and medium businesses, simpler and more accessible than ever.

We aim to even the playing field for every user, providing the same depth of protection as high-end businesses expect for their digital estates, to anyone who has an Internet connection. An unlimited budget and extensive IT knowledge are not prerequisites to route and protect your Internet traffic via Audra solutions.

Mission

We look to pick problems apart and build solutions based on genuine need. Understanding that there are many users, both business and personal who feel intimated when it comes to getting the level of protection their precious data requires, made us think. What if we could develop products that can compete with established market players functionally, but are more accessible?

There is no pretence that we are a like-for-like competitor for some of the established household names in the Internet security space – we take an honest approach to communicating to our users all of our strengths, but equally we hold our hands up and acknowledge that if you’re a large enterprise business, you may well be more comfortable elsewhere, as we know our sweet spot is supporting individuals up to mid-market business. That’s not to say that in the future we won’t be shouting about a new string to our bow, but for now, we are concentrating on what we know we do best, in a space where we have identified a clear need.

Our focus on the ‘smaller’ user allows us to take on direct feedback in an agile manner, meaning that we are constantly iteratively improving the product line - we want open, two-way communication and feedback from our users. We pride ourselves on being able to quickly improve our products and our business from taking on board these valuable insights.

Why are products might be interesting to you

  • 2-in-1 router and firewall devices

    make it easier to manage your Internet estate by consolidating suppliers and management portals, while requiring less power and space to run. Ideal for Home SoHo and SME/SMEs

  • Easy to understand

    a simple device portfolio with a single license that offers 1, 3 or 5 year options, means you don’t need a degree in rocket science to understand our portfolio

  • Easy to setup and manage

    plug ‘n’ play with remote configuration makes getting up and running a breeze, and our intuitive web-based dashboard and mobile app allow you to easily configure policies, routing rules and network settings from anywhere

  • Scalable

    manage devices from a single or multiple customers via the same, intuitive, cloud-based dashboard

firewall

Why working with us will make you a nicer person

Audra is part of the Dotlines group, and across the board we participate in initiatives that make us smile. It’s nice to be nice, so if you buy products from us, you’re buying into our (not very) corporate sensibilities. For example, at Audra, we -

  • Safeguard the environment
    • we plant 10 trees for every device sold as part of a larger carbon offsetting model across our Dotlines brands
  • Support relevant charities
    • there are many individuals worse off than anyone reading this web page, and that is our focus with partnerships in the charity space – trying to provide for those that are impoverished, especially ‘digitally’ – bringing Internet connections and devices into the hands of those less able to provide them for themselves